The Idea: Using the strengths of video to better get across key messages for image, analysis, presentation and event. A good video can add extra value in terms of info, discussion and entertainment.
The Performance: Distrusting the mainstream and looking for further evidence, new ways and extra information. Checking and respecting facts and different opinions. Trying out new means to explain, show and present.
The Result: Videos worthwhile to watch. Presentations which do inform and entertain. Analysis that is accurate and rigorous.